Zomato x Tesher x Jason Derulo — Jalebi Baby, marketing case study
Tesher, a Candian-Punjabi artist released the song Jalebi Baby in November 2020 which came to the notice of Jason Derulo, an American artist and he remixed the song. Recently, Jason Derulo posted a video on video sharing platform Tik-Tok making jalebi’s while the Jalebi Baby remixed version was playing in the background. This video was widely shared and loved by fans all over the internet.
And then Zomato India came into the picture, they made an appearance in the song Jalebi Baby (Tesher x Jason Derulo). Zomato played an astonishing marketing move. Within the music video when Tesher spilled the jalebis whereas taking it to a customer. So rather than making another batch, he ordered them from Zomato. And they delivered the jalebis to Tesher in no time with astonishing looks and quality. After accepting the arrange he garnishes them and presents them to the customer which is cherished by them.
Zomato continuously inspires us with their showcasing move whether it is within the shape of tweets, Instagram campaigns, or videos including popular celebrities. And recently, Zomato has launched its IPO due to which they are a hot point on the web. Zomato is continuously effective in remaining on the best of the news and entertaining us with the most excellent deals, food, and astounding marketing strategies.
Thanks for staying from top to end🥳
Ishaan Sharma🙋♂️
