GROCERS.com ( Grocery App Case Study)
Problem Statement😶
Buying groceries used to be a social event where families used up their Sundays for general shopping, meeting high prices and no offers. Sometimes, taking out time for daily needs is puzzling. Consumers prefer to be physically assured of the quality of their purchase due to freshness concerns. Moreover, convincing the customers to buy a product online is way challenging as grocery shopping is often done by housewives, who are less tech-savvy. Thus, the solution itself becomes a problem.
Hypothesis😎
The app eases and provides a safe shopping experience. You can place your order by simply sitting on the couch without much thinking about freshness, prices, and delivery charges. Thus reducing the stress of housewives for bargain hunting as plenty of deals and grocers beans makes this app more thrifty and penny-pinching. You can earn coins on a purchase and redeem them for the next. If you receive any stale or different product, an easy exchange is available within 24 hours. Focusing on the best deals for customers and good profits for local vendors makes it worthwhile.
How did I approach this problem🤔?
I have to frame a solution that eases the task of grocery shopping and makes it thrifty and penny-pinching. A solution that benefits both users and businesses.
Target Audience😁
1. App Users
2. Local Vendors
How Grocers will make money🤑
1. Merchants will display ads in this application and they need to pay some measure of cash.
2. Companies can team up with the app and can create gift vouchers after purchase and that will enable users to buy their products at discounted prices.
Thanks for staying from top to end🥳
Ishaan Sharma🙋♂️
